October Prime Day (technically called Prime Big Deal Days) is happening now through October 7, offering discounts on beauty products, apparel, tech and housewares, exclusive to Prime members. Some of the top newly added deals include products at their lowest prices ever recorded, and many are marked down by 50 percent or more.
I frequently cover shopping events like Amazon Prime Day, Black Friday and Cyber Monday as a contributing writer for NBC Selected, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best October Prime Day deals at their lowest prices ever — and each one I recommend below is highly rated and 20 percent off or more.
I’ll update this list throughout Prime Big Deal Days with editor-approved picks, so keep checking back for new additions.
Related
Want more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter.
Best October Prime Day deals at their lowest price ever
In the market for a video doorbell? This newest model from Ring captures your yard and entryway in 2K clarity. Real-time notifications alert you to movement and visitors, enhanced zoom helps you inspect details, two-way audio lets you speak to visitors and a removable, rechargeable battery allows for cord-free installation.
One of the best whitening toothpastes for yellowing teeth, Colgate Optic White is made with 5 percent hydrogen peroxide. As a result, it’s designed to remove both surface discoloration and deep-set stains, brightening your smile after a single day of use while also strengthening your enamel, according to the brand. This value pack includes three tubes, so you’ll have it for a while.
Carote 21-Piece Cookware Set
NBC Selected reporter Zoe Malin loves Carote cookware because it’s lightweight, non-stick and affordable — and right now, this non-stick cookware set is more affordable than ever. Your order includes six silicone utensils with wooden handles, two saucepans with storage lids, three oven-safe pans, two lids that match most of the cookware, four pan protectors and two handles that you can detach for compact storage.
Boost security and peace of mind while you’re away, keep an eye on pets while you’re at work or check in on an aging parent from afar. This mini camera tilts, pans and rotates so you can see what’s happening in any corner. It sends HD video footage straight to your phone, plus it has two-way audio and it’s compatible with Alexa.
This Apple Watch is one of the best smartwatches of 2026 — and thanks to its long-lasting battery and built-in GPS, it’s also one of our favorite fitness trackers. Use it to monitor health metrics like heart rate, movement and sleep quality, and get text and call notifications delivered straight to your wrist. This one has an aluminum case and a silicone sports band, and it’s currently on sale for under $200.
Our list of the best vacuums of 2026 included an iRobot Roomba that automatically vacuums your floor, but this robotic cleaner both vacuums and mops. Using AI-powered vision, it navigates around your home while avoiding cords and stairs, focusing instead on dirt, crumbs and wet messes. When finished, it automatically returns to its charging dock, where it empties debris and independently washes and dries its mop pads.
KitchenAid is one of our favorite brands to shop on sales days, and these oven mitts are at their lowest price ever. Made from ribbed silicone that’s temperature-resistant up to 500 degrees Fahrenheit, they’re grippy, waterproof and designed to shield your hands from burns. While the exterior rinses clean of stains and messes, the cotton lining is soft against your skin.
Honeywell makes some of our favorite fans, but this three-in-one unit does more than push air. It also purifies your space with a HEPA filter, removing up to 99.97 percent of allergens, dust and pet hair before distributing fresh air across areas as large as 1,928 square feet, according to Honeywell.
This has been my go-to dishwashing soap for years because its spray-on foam cuts through grease like nothing else I’ve tried — plus it smells amazing. It’s also an NBC Selected favorite for scrubbing cookware and cleaning stainless steel appliances, making it a versatile addition to your cleaning arsenal. This Prime Day, you can stock up on a starter kit and three refills for an incredible price.
NBC Selected associate social media editor Caitlin Cusack tested out the Medicube Booster Pro X2 and said, “My skin is always glowing immediately after using it.” This rechargeable beauty device has seven modes and six intensity levels designed to refine pores, boost glow, improve elasticity and enhance the absorption of skin care products.
The Amazon Fire HD 10 is our top pick for the best budget tablet because it has a large screen and 32GB of expandable storage for streaming, reading and browsing. It also has a front-facing camera for video calls, a back camera for photos, a fast processor for multitasking and a 13-hour battery life, according to Amazon Fire.
We love Ring cameras for both indoor and outdoor security. This newest wired model has wide-angle video in 4K clarity, 10-times enhanced zoom to catch details at a distance and night vision that displays full color in low-light environments. You can also get real-time notifications and speak with guests through two-way audio.
These curtains made our list of the best blackout curtains — and now they’re at their lowest price ever. The triple-weave fabric blocks out up to 99 percent of light while also insulating temperature and sound, and they’re machine-washable for easy upkeep. Available in tons of sizes and colors, each set includes two panels with metal grommets.
Hatch Sleep Clock
Not only is this Hatch clock and tracker at its lowest price ever, this is the first time it’s ever been on sale on Amazon. It monitors your micro-movements and breathing patterns with no hookups or other external attachments for you to wear.
We constantly use Baggallini’s packing cubes and clear stadium bags, and this anti-theft backpack from the brand is great when you need more storage and security. Its material is lightweight, yet water-resistant and slash-proof, and it has cut-resistant straps and RFID-blocking wallets to deter thieves. But the real standout is its ample compartments and zippered pockets that keep you organized while you’re on the go.
If you’ve wanted to try one of Samsung’s TV-turned-artwork, now is a good time because you can get it on sale. This is one of our favorite TVs; the screen’s matte finish makes it less reflective, and when it’s turned off, you can display different art pieces chosen by the brand (though you can upload your own images, too). It mounts flush to the wall for a believable look and has 4K resolution, fast processing power and built-in voice control with Amazon’s Alexa.
Coway makes some of the best air purifiers, and this HEPA unit can tackle spaces up to 1,800 square feet in just one hour. Its three-stage filtration system is designed to reduce up to 99.97 percent of airborne particles, including pollen, dust, smoke, pet dander and other allergens, plus it has an LED light that lets you check your air quality at a glance.
NBC Selected staff tested out the Shark SpeedStyle and found it impressively hot and powerful, especially given its lightweight design. This hair tool is designed for fine to medium hair and has three attachments: a turbo concentrator for fast drying; a brush attachment to dry, volumize and style in one step and a finisher to maximize shine and minimize frizz.
NBC Selected staff credit JBL with making some of the best speakers and wireless earbuds, but these on-ear headphones deliver comfy, immersive listening on the go. Two sound-sensing microphones adjust the noise-canceling technology based on your environment, the adjustable band is lightweight and cushioned for comfort, and the fast-charging battery lasts for up to 65 hours, according to the brand.
Related
More Prime Day deals at their lowest price ever
- 75% off Rid-X Septic Tank Treatment Pods
- 67% off Conair Handheld Steamer
- 66% off Megawise Vacuum Food Sealer
- 66% off Spenco Rx Orthotic Insoles
- 65% off Chi Spin N Curl Rotating Curling Iron
- 63% off Oster Belgian Waffle Maker
- 58% off Astercook Knife Set
- 57% off Skullcandy Crusher Evo Wireless Headphones
- 50% off Waterpik Cordless Advanced Water Flosser
- 42% off Govee Permanent Outdoor Lights
- 34% off Ugg Nita Queen Blanket
- 30% off All Free Clear Laundry Detergent Pacs
- 29% off Crocs Classic Platform Clogs
- 25% off Colgate Remineralizing Toothpaste
- 62% off Imarku Santoku Knife
- 61% off Yonanas Frozen Fruit Soft Serve Maker
- 61% off Bare Home Fleece Blanket
- 59% off Haute Decor Adjustable Wreath Hanger
Best October Prime Day 50% off and over sales
Here are the best Prime Big Deal Days sales for 50% off and more that you should know about. Keep in mind, not every item from a brand is discounted as described below.
- Up to 91% off apparel and fashion accessories
- Up to 80% off beauty products
- Up to 75% off kitchen accessories and appliances
- Up to 65% off Amazon tech devices
Best deep discounts at other retailers
- Walmart: Up to 50% off home, kitchen, tech and more
- Target: Up to 65% off apparel, home decor, appliances and more
Why are these October Prime Day deals worth it?
Prime Big Deal Days historically offers Prime members some of the lowest prices ever on editor-favorite beauty products, housewares and tech, and these limited-time deals only last through October 7. All of my recommendations above are based on NBC Selected’s previous reporting. I prioritized including award-winning products and those our team has tested.
I evaluated the quality of these deals by running them through price trackers like CamelCamelCamel, and I only included those that:
- Are at their lowest price ever
- Are 20% off or more, though many are at least 50% off
- Are highly rated with at least a 4-star average rating from hundreds of customers on Amazon
Why trust NBC Selected?
I’m a contributing writer for NBC Selected who has covered deals and sales for four years. I also write holiday gift guides, product reviews and buyer’s guides. Prior to Prime Big Deal Days, I previewed a list of deals from Amazon and sorted through them to find worthwhile sales you should know about.
Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, X and TikTok to stay up to date.
